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The Business of Spirits 2024
EXCLUSIVE OFFER FOR GIN GUILD MEMBERS AND THEIR TEAMS
The Gin Guild is delighted to have partnered with the Worshipful Company of Distillers to offer our members and their teams access to this free one day course on 2nd May 2024, covering a wide range of useful topics to those in the distilling industry on the day of our Spring Installation and Gin Industry Annual Dinner
The aim of the session is to complement the technical knowledge that those in a distilling business acquire with the marketing and business expertise needed to create a brand and bring products to market successfully.
Our experts, with extensive experience in senior positions at companies such as Diageo, Pernod Ricard and Redburn, provide their business knowledge and bring real-life examples of what makes a successful product and brand before and after its production.
This masterclass allows you to meet other Gin Guild members and their teams and expand your professional network, all before enjoying the celebrations of all things Gin at the magnificent Guildhall.
Speakers and Topics
Steve Wilson: Innovation and Development
With a portfolio of brands created with Baileys, Bombay Sapphire, Tanqueray, Malibu and Smirnoff to name a few, Steve Wilson certainly knows about innovation and its importance.
Chris Pitcher: Global Spirits Market Overview
Chris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.
Alex Oldroyd: Global Spirits Market Overview
Chris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.
Nick Carr: Finance & Pricing for Spirits
Pricing is an art and a science. Get inspired by the power and potential of pricing with this presentation by Nick Carr.
Abhi Banik: Starting up, and growing a distillery
Abhi shares his terrific personal story from his experiences of building a business and distillery from scratch with Bob Russell and his family
Richard Watling: Consumer Segmentation
With part of his career developed in marketing and working in global roles, Richard knows about consumer segmentation as much as pricing.
Martin Riley: Category Segmentation
Martin runs through the different spirits categories and provides examples of brand segmentation and brand architecture.