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SUMMARY:The Business of Spirits 2026 SOLD OUT
DESCRIPTION:EXCLUSIVE TRAINING COURSE OFFER FOR GIN GUILD MEMBERS AND THEIR TEAMS\nThe Gin Guild are delighted to once again partner with the Worshipful Company of Distillers to offer our members and their teams access to this free one day course on 30th April 2026. It covers a wide range of useful topics to those in the distilling industry on the day of our Spring Installation and Gin Industry Annual Dinner \nThe aim of the session is to complement the technical knowledge that those in a distilling business acquire with the marketing and business expertise needed to create a brand and bring products to market successfully. \nOur experts\, with extensive experience in senior positions at companies such as Diageo\, Pernod Ricard and Redburn\, provide their business knowledge and bring real-life examples of what makes a successful product and brand before and after its production. \nThis masterclass allows you to meet other Gin Guild members and their teams and expand your professional network\, all before enjoying the celebrations of all things Gin at the Gin Industry Annual Dinner at the magnificent Guildhall. \nFeedback from previous sessions:\n\nThank you for organising The Business of Spirits seminar last week. I found it incredibly informative and inspiring to hear from so many distinguished names within the industry\, and from speaking to colleagues I know they enjoyed it just as much as I did. I’m sorry I was unable to attend the dinner in the evening\, it looked like a fantastic night. Thanks again.\nJoe\, Sipsmith\nA great day with a great mix of content\, Thank you!\nAndrew\, Sky Wave Gin\nJust a quick note to say thanks for everything yesterday. That was one of the most empowering and educational days I can remember having in a very long time. Absolutely appreciate that mate thanks a lot.\nJon\, Beefeater\nIt was a great day\, so many great anecdotes and speakers\, thank you for organising. All the speakers were brilliant and will really help with some of the business development I am working on for a new venture.\nMark\nAll speakers were great at storytelling. I enjoyed listening to opportunities and challenges from craft and other distilleries. Great to see lots of learnings from big brands.\nAarti\, Diageo\nThank You! would definitely attend again. Thanks to all those that put this together behind the scenes as well as those who presented.\nJonathan\, River Test Distillery\n\n  \nSpeakers and Topics\nRichard Watling: Building Brand EquityRichard highlights elements needed to establish a solid brand which involves clear communication and promotion about the why\, the way\, the price and the position to compete.Read more... Claire Warner: Global Spirits Market OverviewChris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.Read more... Henri Sizaret: Finance & Pricing for SpiritsPricing is an art and a science. Get inspired by the power and potential of pricing with this presentation by Henri Sizaret.Read more... Richard Watling – SegmentationFormer Scotch Whisky Director at Diageo\, Richard will covers product\, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation.Read more... Steve Wilson: Innovation and DevelopmentWith a portfolio of brands created with Baileys\, Bombay Sapphire\, Tanqueray\, Malibu and Smirnoff to name a few\, Steve Wilson certainly knows about innovation and its importance.Read more... Dan Szor: Starting up\, and growing a distilleryDan Szor\, Founder of The Cotswolds Distillery shares his personal story from his experiences of building a business and distillery from scratch with wife Katia and his team.Read more... \n  \n\n\n\n09.00 – 09.10\n\nWelcome and Introduction to WCD by current Master\n\n\n\n\nMaster of the Worshipful Company of Distillers\, Dan Szor\n\n\n09.10 – 09.20\n\nIntroduction to the Day and Domestics – The Programme\n\n\n\n\nRichard Watling\n\n\n\n\n\n\n09.20 – 09.45\n\nWhat’s this all about? Building Brand Equity\n\n\n\n\nRichard Watling\n\n\n\n\n\n\n9.45 – 10.30\n\nGlobal Spirits Market Overview\n\n\n\n\nClaire Warner\n\n\n\n\n\n\n10.30 – 10.50\n\nCoffee Break\nNetworking with participants and WCD presenters.\n\n\n\n\n\n\n10.50 – 12.00\n\nFinance and Pricing for Spirits.  Brand examples and case studies \n\n\n\n\nHenri Sizaret\n\n\n\n\n\n\n12.00 – 12.50\n\nSegmentation\nCovers product\, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation\n\n\n\nRichard Watling\n\n\n\n\n\n\n12.50 – 13.50\nLunch and Networking\n\n\n\n\n\n\n13.50 – 14.35\n\nInnovation and Development\n\n\n\n\nA review of innovation of brands and actions taken to market them eg guerilla marketing\n\n\n\nSteve Wilson\n\n\n\n\n\n\n14.35 – 14.55\n\nTea and coffee break\nNetworking with participants and WCD presenters\n\n\n\n\n\n\n14.55 – 15.25\n\nStarting Up\, and Growing a Distillery\n\n\n\n\nDan Szor\n\n\n\n\n\n\n1525 – 1625\n\nReflections of Day\n: Panel Discussion ‘Building Brand Equity’ & Noticeboard Questions\n\n\n\nAll\n\n\n\n  \nTimings and speakers all subject to change. \n 
URL:https://www.staging.theginguild.com/events/the-business-of-spirits-2026/
LOCATION:WSET Bermondsey\, 39-45 Bermondsey Street\, London\, SE1 3XF\, United Kingdom
CATEGORIES:Member events
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SUMMARY:The Business of Spirits 2025
DESCRIPTION:EXCLUSIVE TRAINING COURSE OFFER FOR GIN GUILD MEMBERS AND THEIR TEAMS\nThe Gin Guild are delighted to once again partner with the Worshipful Company of Distillers to offer our members and their teams access to this free* one day course on 8th May 2025. It covers a wide range of useful topics to those in the distilling industry on the day of our Spring Installation and Gin Industry Annual Dinner \nThe aim of the session is to complement the technical knowledge that those in a distilling business acquire with the marketing and business expertise needed to create a brand and bring products to market successfully. \nOur experts\, with extensive experience in senior positions at companies such as Diageo\, Pernod Ricard and Redburn\, provide their business knowledge and bring real-life examples of what makes a successful product and brand before and after its production. \nThis masterclass allows you to meet other Gin Guild members and their teams and expand your professional network\, all before enjoying the celebrations of all things Gin at the Gin Industry Annual Dinner at the magnificent Guildhall. \nFeedback from the 2024 sessions:\n\nThank you for organising The Business of Spirits seminar last week. I found it incredibly informative and inspiring to hear from so many distinguished names within the industry\, and from speaking to colleagues I know they enjoyed it just as much as I did. I’m sorry I was unable to attend the dinner in the evening\, it looked like a fantastic night. Thanks again.\nJoe\, Sipsmith\nA great day with a great mix of content\, Thank you!\nAndrew\, Sky Wave Gin\nJust a quick note to say thanks for everything yesterday. That was one of the most empowering and educational days I can remember having in a very long time. Absolutely appreciate that mate thanks a lot.\nJon\, Beefeater\nIt was a great day\, so many great anecdotes and speakers\, thank you for organising. All the speakers were brilliant and will really help with some of the business development I am working on for a new venture.\nMark\nAll speakers were great at storytelling. I enjoyed listening to opportunities and challenges from craft and other distilleries. Great to see lots of learnings from big brands.\nAarti\, Diageo\nThank You! would definitely attend again. Thanks to all those that put this together behind the scenes as well as those who presented.\nJonathan\, River Test Distillery\n\n  \n* Subject to availability\, when you purchase a ticket to the Spring Installation and Gin Industry Annual dinner \n  \nSpeakers and Topics\nRichard Watling: Building Brand EquityRichard highlights elements needed to establish a solid brand which involves clear communication and promotion about the why\, the way\, the price and the position to compete.Read more... Richard Watling – SegmentationFormer Scotch Whisky Director at Diageo\, Richard will covers product\, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation.Read more... Steve Wilson: Innovation and DevelopmentWith a portfolio of brands created with Baileys\, Bombay Sapphire\, Tanqueray\, Malibu and Smirnoff to name a few\, Steve Wilson certainly knows about innovation and its importance.Read more... Alex Oldroyd: Global Spirits Market OverviewChris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.Read more... Nick Carr: Finance & Pricing for SpiritsPricing is an art and a science. Get inspired by the power and potential of pricing with this presentation by Nick Carr.Read more... Abhi Banik: Starting up\, and growing a distilleryAbhi shares his terrific personal story from his experiences of building a business and distillery from scratch with Bob Russell and his familyRead more... \n\n\n\n09.00 – 09.10\nWelcome and Introduction to WCD by current Master\n\n\n\nMaster of the Worshipful Company of Distillers\, Nick Carr\n\n\n\n\n\n\n09.10 – 09.20\nIntroduction to the Day and Domestics – The Programme\n\n\n\nRichard Watling\n\n\n\n\n\n\n09.20 – 09.45\nWhat’s this all about? Building Brand Equity\n\n\n\nRichard Watling\n\n\n\n\n\n\n9.45 – 10.30\nGlobal Spirits Market Overview\n\n\n\nAlex Oldroyd\n\n\n\n\n\n\n10.30 – 10.50\nCoffee Break: Networking with participants and WCD presenters.\n\n\n\n\n\n\n10.50 – 12.00\nFinance and Pricing for Spirits.  Brand examples and case studies \n\n\n\nNick Carr/Henri Sizaret\n\n\n\n\n\n\n1200 – 1300\nSegmentation.  Covers product\, market & consumer differentiation based on case studies and examples of how brand strategy is based on segmentation\n\n\n\nRichard Watling\n\n\n\n\n\n\n1300 – 1345\nLunch and Networking\n\n\n\n\n\n\n1345 – 1435\nInnovation and Development\n\n\n\nA review of innovation of brands and actions taken to market them eg guerilla marketing\n\n\n\nSteve Wilson\n\n\n\n\n\n\n1435 – 1455\nTea and coffee break.  Networking with participants and WCD presenters\n\n\n\n\n\n\n1455 – 1525\nStarting Up\, and Growing a Distillery\n\n\n\nAbhi Banik\n\n\n\n\n\n\n1525 – 1625\nReflections of Day: Panel Discussion ‘Building Brand Equity’ & Noticeboard Questions\n\n\n\nAll\n\n\n\n\n 
URL:https://www.staging.theginguild.com/events/the-business-of-spirits-2025/
LOCATION:WSET Bermondsey\, 39-45 Bermondsey Street\, London\, SE1 3XF\, United Kingdom
CATEGORIES:Member events,Public events
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SUMMARY:The Business of Spirits 2024
DESCRIPTION:EXCLUSIVE OFFER FOR GIN GUILD MEMBERS AND THEIR TEAMS\nThe Gin Guild is delighted to have partnered with the Worshipful Company of Distillers to offer our members and their teams access to this free one day course on 2nd May 2024\, covering a wide range of useful topics to those in the distilling industry on the day of our Spring Installation and Gin Industry Annual Dinner \nThe aim of the session is to complement the technical knowledge that those in a distilling business acquire with the marketing and business expertise needed to create a brand and bring products to market successfully. \nOur experts\, with extensive experience in senior positions at companies such as Diageo\, Pernod Ricard and Redburn\, provide their business knowledge and bring real-life examples of what makes a successful product and brand before and after its production. \nThis masterclass allows you to meet other Gin Guild members and their teams and expand your professional network\, all before enjoying the celebrations of all things Gin at the magnificent Guildhall. \nSpeakers and Topics\nSteve Wilson: Innovation and DevelopmentWith a portfolio of brands created with Baileys\, Bombay Sapphire\, Tanqueray\, Malibu and Smirnoff to name a few\, Steve Wilson certainly knows about innovation and its importance.Read more... Chris Pitcher: Global Spirits Market OverviewChris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.Read more... Alex Oldroyd: Global Spirits Market OverviewChris Pitcher offers an overview of the industry to give a bigger perspective and what public and private investors look at when considering the products that they want to get involved in the spirits market.Read more... Nick Carr: Finance & Pricing for SpiritsPricing is an art and a science. Get inspired by the power and potential of pricing with this presentation by Nick Carr.Read more... Abhi Banik: Starting up\, and growing a distilleryAbhi shares his terrific personal story from his experiences of building a business and distillery from scratch with Bob Russell and his familyRead more... Richard Watling: Consumer SegmentationWith part of his career developed in marketing and working in global roles\, Richard knows about consumer segmentation as much as pricing.Read more... Martin Riley: Category SegmentationMartin runs through the different spirits categories and provides examples of brand segmentation and brand architecture.Read more... Martin Riley: Introduction to the WCD – It’s all about the BrandMartin explains the origins of the Worshipful Company of Distillers and highlights elements needed to establish a solid brand which involves clear communication and promotion about the why\, the way\, the price and the position to compete.Read more...
URL:https://www.staging.theginguild.com/events/the-business-of-spirits/
LOCATION:WSET Bermondsey\, 39-45 Bermondsey Street\, London\, SE1 3XF\, United Kingdom
CATEGORIES:Member events,Public events
ATTACH;FMTTYPE=image/jpeg:https://www.staging.theginguild.com/wp-content/uploads/2024/01/Chris-Pitcher-bos2.jpg
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